Funny news on Test Match Special just now. Aggers interviewed a woman from Massachusetts who has the Twitter name @theashes. She knew nothing about cricket, but her boyfriend picked the name for her.
Since the 2010 Ashes Series started (cricket competition between England and Australia, held every 2 years, this year its in Australia) she started receiving thousands of followers. She was awoken on the first night when follow announcements and messages started appearing on her mobile phone – literally hundreds every hour.
As a result she has started taking an interest in cricket. What’s more, her followers have decided to club together to get her on a plan to Australia to catch the one of the matches – and she has accepted the invitation.
But the story here for us is that this is once again proof that a good domain name can go a long way still. Just Although you will struggle to keep a brand or trademark name, something generic that has meaning could win you a lot of followers. Then, you could use this following to promote anything you wanted.
