How To Optimise A Website Post Google Panda / Farmer

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Google Panda Tamed

Finally some promising news post-Panda – we have managed to regain much of the traffic that was lost after the UK Google Panda Update, on one of the sites we manage. Not all traffic has been recovered, but the changes that we are making are having a positive effect.

We are now in the process of putting together a document that will guide other webmasters through the steps that we took to aid our recovery from the Google Panda update.

Please note that Webologist is not the site that we have been working on. The site in question is a medium sized information website, with between 1000-1500 pages and a global audience. It has several revenue streams from advertising and has a daily reach in the region of 20K pageviews. Target audience is the USA, UK, Canada, Australia and it also receives readers from various other countries to a lesser extent. However, as we do not wish to reveal our updates to our direct competitors we can only provide the information in a premium eBook.

The eBook should hopefully be available for purchase by next week. If you would like to know as soon as the book is available then simply leave a comment below and tick the “subscribe to comments” box (you will only get notifications for this thread – this is a standard WordPress feature and you can unsubscribe to comments at anytime). Once the book is ready I will update the comments list and you will be notified.

I will not be charging the earth for the book, but will offer a 25% discount to anyone that “signs up” below before it is published. I estimate the retail price to be just £30 (discounted to £22.50 for all of you!).

What Will The Panda Book Cover?

It will cover all the information that I have obtained from speaking with numerous SEO’s and Google employees (on their public forums) over the last month. It will cover the best practices that need to be followed to not only lift your Panda penalty but also to ensure that going forward any website that you develop will be optimised best for Google.

The book will cover all the steps that I took to repair some of the damage on a website that I manage. It will show the proof (in the form of Google Analytics screenshots – one will be posted on this blog entry shortly once all the data is in).

It will cover some essential site architecture improvements that have helped me. Although the work that I carried out was done a WordPress blog, the rules should apply to all websites.

More technical websites with a wide range of media (photographs and videos) may need to take slightly different action to what is taken for more information rich websites.

What I must warn is that the changes that are needed to recover from Panda are hard changes to make and also require a lot of hours work. There are no easy fixes. Some people have tried and failed to recover from the Panda update and believe that for some websites recovery is simply not possible.

However, in the last week I have proved that a partial recovery at least is possible within a week when you are willing to make some major changes to your site. This will of course be explained in detail, with some examples in the text. I am still making more changes and hoping to make a full recovery, the greatest task is finding the problems to then be able to correct them.

The Aim Of the Panda Recovery Manual

The aim of this eBook is simple: to provide the average webmaster the information and task list required to “clean up” their site and meet Google’s new quality guidelines.

You will probably need to put in a lot of hours to get your site fixed, but £30 for an eBook as a lot cheaper than hiring a pro SEO for a week. If you do wish to hire a pro SEO for a week, I do know some in the UK that may have some availability, use the contact form in that instance. Unfortunately I am not for hire at the moment.

Sign up below to get your 25% discount!

Disclaimer:

So far results look promising, although we have not recovered all traffic. We are still experiencing a “Post-Panda Google Dance” which indicates that Google are making new changes each day and also that there are ranking updates resulting as the changes we have made are factored in as more of the pages are crawled.

It is possible that for any website there will be some issues that go beyond the scope of this document. We cannot guarantee that following the advice in the book will lead to your site bouncing back, all we can say is that it worked for our information website – a website that is dominated by content and works on an advertising business model – precisely the type of website that has generally been hammered by The Panda.

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