This sounds too good to be true, and frankly, it probably is. This is from an Google Adwords advert currently running here on Webologist.co.uk. Now, I know a bit about SEO and these sorts of adverts really concern me. Why? Well, here goes:
- Although a key part of SEO is building links to improve page rank, cheap links are really next to worthless.
- 1,000 cheap backlinks are going to mostly be from sites that Google does not trust, or does not know about
- This advert claims that “all backlinks are permanent”. This claim is impossible to keep. Domains are abandoned, business models change, websites get hacked, deleted, replaced. I once some basic SEO in 2006 which involved submitting sites to a list of directories that was doing the rounds in the SEO forums. When I reviewed the list in 2009 I found that about 95% of the directories were no longer active. Either the domains had been totally abandoned or the owner had replaced the directory with a blog on “making money online” or some similar nonsense.
There is no easy trick to get your website to rank well in the search engines. Simple SEO tricks like this worked 6 or 7 years ago but Google has moved on since then. Now for a website to perform well you need quality content, fresh content, quality links from sources that are used be real people and followed by real people.
Back in the day before search engines sites relied solely on direct links from other websites. Directories of websites developed to help index sites so that people could more easily find websites that they were interested in. The development of search engines (there were many before Google took the World by storm) meant that directories mostly became obsolete. However, people still build new directories with the hope of making money, and many cowboy SEO’s utilise these worthless directories to make an easy buck.
Don’t fall for the simple solution, instead work on your website and build fantastic content, build a loyal community and generate a few natural and high quality links.
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