Google Analytics has a new tool in Beta called Intelligence. It allows users to set up alerts. At the moment we do not know much more.
This is how it is described by Google (analytics.blogspot.com):
“How would you like to have 24-hour a day access to a dedicated assistant who is focused exclusively on your site’s analytics? Your assistant would be so diligent and detailed that they wouldn’t miss a thing. Sound too good to be true? We’re giving you one. Say “Hello” to Analytics Intelligence.
Your new hardworking assistant, Analytics Intelligence, can’t replace you or a professional analyst. But, it can find key information for you and your professional analysts — so that your team can focus on making strategic decisions, instead of sifting through an endless sea of data.
Analytics Intelligence constantly monitors your website’s traffic. Anytime something significant happens, it adds an automatic alert in your Intelligence reports. If your bounce rate suddenly jumps on one of your referrals, Analytics Intelligence creates an alert. Of course, it’s up to you to go find out that the bounce rate jumped because someone inadvertently changed the landing page. But you might not have noticed that there was a problem that needed fixing if your trusty assistant hadn’t alerted you.
As with automatic alerts, the best way to learn about custom alerts is to try them out on your own data. You can also refer to the articles on Analytics Intelligence in the Google Analytics Help Center.”
