Some exciting news for web publishers that use the Google Adsense advertising network on their sites, as Google have announced some changes that are coming along soon. Currently Adsense publishers can only display the adverts that Adwords customers set up. With the new system, Adsense will start displaying adverts from other Networks that run in partnership with Google.
The external networks that will display on Adsense units are all Google-certified networks, meaning that they all met both the quality and privacy standards of Google. This extra advertising networks will compete directly with Adwords customers, which should mean rising revenues for publishers. Google will ensure that the advert that generates the highest income for the web publishers will be displayed. This could result in bidding wars for space on the most popular websites, leading to a substantial increase in revenues.
Publishers will have complete control over which Advertising Networks are shown on their websites, choosing to opt out of specific networks, or all networks, although why anyone would do this is not clear.
The new system will be rolled out in the next few months, and automatically enabled in current Adsense accounts. Exciting times for web publishers in these hard economic times. Google do point out that publishers are unlikely to see any immediate increase in earning due to the slow roll out.
