Nokia and Microsoft have formed a partnership to attempt to take on Apple iPhone and Google Android in the smart mobile market.
Already the buns are flying as Google has reportedly said that two mating turkeys will not create an eagle.
Nokia have been in the mobile phone hardware market for years, and Microsoft have been building mobile phone operating systems since mobile Internet began.
MS mobile phones have always come last place though to Android and iPhone. Will a Nokia partnership really get their software on the right track?
Nokia Job Losses
Nokia’s CEO, Stephen Elop, has announced that there will be substantial job losses as a result of this new mobile partnership.
“a war of ecosystems” – Stephen Elop
Stephen Elop described the current trend in mobile phones as being a “war of ecosystems”. We think that he is referring to the platforms / operating systems that are now competing. Nokia has always been a phone hardware company, and the rise of Apple and Android has resulted in a fall in its market share as other hardware companies are involved in those devices.
This partnership will put Nokia back on the map and position them within the most well known and trusted ecosystem there is, Microsoft.
