If you are thinking about a career in SEO, then there are a few key skills that you need master to ensure that you are capable of transforming a clients site into a high ranking masterpiece.
- Researching markets to determine what is popular and where new opportunities lie
- Analyzing competitor sites – what they are doing, what they are talking about, who they are partnered with
- Identifying keywords – which words are the winners in the search engines?
- Building titles, descriptions and keyword sets – using the keywords to enhance the on page SEO factors of a website
- Using correct HTML to layout a page to enhance each page – headers, paragraphs, lists
- Writing on-page copy – new content that is engaging, well written and targeted
- Selecting evocative images – Image search is often underrated. More images can bring more interest.
- Planning predictive click mapping – Usability, understanding where the user is likely to be looking for the next click
- Undertaking link building campaigns – Off page SEO, increasing awareness, trust and authority for a website
- Understanding the importance of redirects, server reliability and speed to ensure maximum up time and limited 404 errors.
Master these, and you will be a successful SEO professional.
