Great article on the BBC: Why companies watch your every Facebook, YouTube, Twitter move
These days one witty Tweet, one clever blog post, one devastating video – forwarded to hundreds of friends at the click of a mouse – can snowball and kill a product or damage a company’s share price.
It’s a dramatic shift in consumer power. But what if companies could harness this power and turn it to their advantage?
Some companies are starting to be more proactive regarding their social media presence and understand that if they develop a strong position themselves then they will draw attention away from the bloggers and tweeters.
Social Media is changing how companies do business. It really is a sign that “Web 2″ is coming of age. The Internet first started to really aid consumers with buyer reviews, then it moved on to price comparison. Both of these are still essential, but ultimately only told you about the quality of the product.
Now you can find out what the buzz about a company is – do people like it, does it reply to enquiries and complaints?
Many times I have liked the sound of a product or service and been put off by people complaining in forums that they are never answered by customer services. I have even mentioned my own woes with some companies here on this blog. People do read these comments and make a decision based on them. It happens all over the Internet now.
People power.
