In the news today, biggest Search Engine story for some time. Yahoo Search is dead. It will use Bing’s engine for its search. The partnership between Yahoo and MS is finally taking shape.
- Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms [Note from Danny Sullivan: Exclusive suggests Yahoo itself won’t be able to use the technology or develop it, which means after 10 years, what’s left probably isn’t that useful]
- Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.
Read more over at SearchEgineLand
